Florence comes the Hard Rock Cafe. In place of the historic cinema Gambrinus, now closed time, rise to the famous club dedicated to the music. Jubilation and expectation by all, as expected. Yet it is right to do some reflection on the sidelines, probably unnecessary and even unpleasant, but at least sincere.
The old town is a showcase of our city: shops, brands and logos are the masters. The activities of our historic city, which for decades served as the backdrop to the succession of generations and seasons, close their doors.
The sign of time, you may say, but a bitter taste remains. Because when you walk through the streets of your city and find them incredibly similar to those of any international city, you realize that many advertisements that globalization has begun to erode with increasing momentum even your imagination.
remain our monuments, which seem to be the skeletal remains of majestic beauty out of time, the last bastion of a human and artistic renaissance that seems to be wiped out rampant dall'appiattimento , the myth of progress, the God of Money, the commodification of things and constant of souls, from that quick approval process that eats up the differences, specificities, traditions and customs.
It was amazing to look good, Brunelleschi's dome: a unique, surrounded by brand names and, by signs, multi-ethnic neighborhoods from which spread out to the eye can see, it seems almost a caricature, put there to feed this vicious circle of receipts and lights. Dante same fate for the poor, bewildered looks on the evening of the camp idiot who took the steps of a wonder of the world for an open-air urinal.
Take a few steps and arrive in San Lorenzo, now reduced to a spectrum of a society that tries to forcibly inculcate tolerance impossible illusion of being able to mix everything and the opposite of everything in the name of a hypocritical welcome early results in low labor cost, ghettos, crime, and fundamentalism of every stripe. But the imperative is to pretend and smile, at least until the system implodes ...
little and nothing remains of the specific neighborhood, small and great legends of road of the many hidden corners, voices of street and popular force. There is little pride of neighborhood, of the evenings talking on a bench, sandwich and glass of good wine of contentment. Remains little and nothing that Florence, stubborn and beautiful, has been for centuries.
Now there is the Hard Rock. We multinationalisation dressing, talking, eating, drinking, listening, living, playing, reading, watching. Because if you eat as they want and you have fun as they want it, you forget the rest. A little 'music and a same T-shirt from London to Beijing: no matter if your roads are a jungle of names that do not belong to your story. And then, of course, there are 120 jobs available, making it tolerable and desirable, and reduce everything to silence any critical voice.
You say that nobody is forced to go, this is what everyone wants, that there is nothing wrong with that and finally to Florence have fun. All right, all caveats are legitimate. Far be it from us to war the obvious.
But if one day, looking around, do not recognize anything in that city that has grown up, think of when it was still possible to save it.
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